Social Media for StartUps

StartUp School Social Media for StartUps is meant for Haaga-Helia students that already run a business or actively work on their business idea. Please note that presence at all workshops is compulsory.

Winha: StartUp School Project WOR8HH014-3 (3 credits)

Starts: 21.3.2016 at 13:00

Place: NewCo Helsinki, Ensi Linja 1, 3rd floor, room Uno

Coach: Johanna Mäkeläinen, Copywriter & Lecturer in Adverting and Corporate Communication at Haaga-Helia University of Applied Sciences

Course description:

The internet is now 20 years old and social media has been around for a full decade. So there really isn’t anything new under the sun. Yet digital media evolves faster than any other media so far making it a tricky one to grasp. Especially when you’re a startup without a dedicated army of community managers for your content marketing. So let’s figure out together how we can get the best of Web 2.0 without breaking our backs (or the bank). Welcome!

  • Learn the latest digital and social media trends for startups
  • Get acquainted with the tools and methods of the trade
  • Create content marketing for different digital channels
  • Share ideas and best practices with other entrepreneurs

This is cooperation project with Haaga-Helia StartUp School and NewCo Helsinki. We aim to combine a practical higher education course with local businesses in a new and mutually beneficial way. Entrepreneurial minds come together to collectively gather information and exchange knowledge, best practices and lessons learned. The course includes four sessions at NewCo Helsinki, as well as a set of written exercises for credits. Teaching is in English.

“I took the Social Media for StartUps workshop last autumn. We learned about the most popular social media channels and how to strategically use them together to maximize effect. I am already profiting from all the tools and knowledge by using them in my business. The teacher is very knowledgeable and the participants shared valuable information. I definitely recommend it!”

Marisol Pulido, Haaga-Helia student and coffee start up manager


Timetable and themes:

Monday 21.3. 13-16: Introduction to social media for startups

Monday 18.4. 13-16: Social media networks: Facebook, Twitter, LinkedIn, Instagram

Monday 23.5. 13-16: Social media content planning and execution

Tuesday 7.6. 13-16: Paid social media: SEO, advertising, co-creation, social commerce


How to apply

Please apply by filling the following form by 6 March 2016:

Only 10 students will be chosen for the workshops. When choosing the participants, special attention will be paid to the motivation part (Question 2). You will be informed of your participation by 8 March 2016.