NEW! Social media Bootcamp for StartUps

Social media Bootcamp for StartUps  (3 credits)

Starts: 7.10.2015 at 13:00

Place: NewCo Helsinki, Ensi Linja 1, 3rd floor (ROOM: UNO)

Coach: Johanna Mäkeläinen, Copywriter & Lecturer in Adverting and Corporate Communication at Haaga-Helia University of Applied Sciences

Course description:

This year the internet is 20 years old and social media has been around for a full decade. So there really isn’t anything new under the sun. Yet digital media evolves faster than any other media so far making it a tricky one to grasp. Especially when you’re a startup without a dedicated army of community managers for your content marketing. So let’s figure out together how we can get the best of Web 2.0 without breaking our backs (or the bank). Welcome!  

  • Learn the latest digital and social media trends for startups
  • Get acquainted with the tools and methods of the trade
  • Create content marketing for different digital channels
  • Share ideas and best practices with other entrepreneurs

This is pilot project in cooperation with Haaga-Helia StartUp School and NewCo Helsinki. We aim to combine a practical higher education course with local businesses in a novel and mutually beneficial way. Entrepreneurial minds come together to collectively gather information, and exchange knowledge, best practices and lessons learned.

The course includes four sessions at the NewCo Helsinki as well as a set of written exercises. Students must attend all four sessions and complete the coursework to receive the credits. Course language is English.

Timetable and themes:

Wednesday 7.10. 13-16: Introduction to social media for StartUps

Monday 26.10. 13-16: Social media networks: Facebook, Twitter, LinkedIn, Instagram

Monday 16.11. 13-16: Social media content: hypertext, images, videos, infographics

Monday 14.12. 13-16: Paid social media: SEO, advertising, co-creation, social commerce

Registration in now open at:

Please hurry, as we can only enroll 10 first students to sign up!

Further information: Johanna Mäkeläinen,, tel: +358 40 488 7610