Level A options:
A.1 Entrepreneurship 1–4 (2 cr)
A.2 StartUp Passion MOOC (3 cr)
A.3 StartUp MOOC (3 cr)
A.4 Starting Up (2 cr)
A.5 Technology Entrepreneurship (3 cr)
A.6 Music Business (2 cr)
A.7 Social Entrepreneurship (2 cr)
A.8 Global Entrepreneurship (2 cr)
A.1 Entrepreneurship 1–4 (39 hrs, 2 cr)
Offered by Wharton online, University of Pennsylvania
How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies
Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck and may even be selected to pitch to investors from venture capital firms.
A.2 StartUp Passion MOOC (80 hrs, 3 cr)
Offered by XAMK, Finland
This MOOC will offer inspirational material and cross-border interactive experiences for participants to enhance passion for ideation, innovation and startups.
– innovation (idea wall)
– incubation (business model canvas)
– illustration (passion pitch)
– the future steps
Offered by EU Universities together
Work across borders, develop an idea, co-create and pitch your startup idea. We offer you tools and an international learning environment. You learn to process ideas collaboratively towards an innovation, think business wise, pitch your team’s startup idea and plan your startup future.
Offered by Aalto, Finland
– Explaining startups
– The Problem
– The Solution
– Product/Market Fit
– Building A Team
Offered by Stanford University via NovoEd
This course introduces the fundamentals of technology entrepreneurship, pioneered in Silicon Valley and now spreading across the world. You will learn the process technology entrepreneurs use to start companies. It involves taking a technology idea and finding a high-potential commercial opportunity, gathering resources such as talent and capital, figuring out how to sell and market the idea, and managing rapid growth. To gain practical experience alongside the theory, students form teams and work on startup projects in those teams. This is the second offering of the class. Last time, nearly 40,000 students from around the world participated and worked in teams together. The top teams were matched with Silicon Valley mentors, and the best teams at the end of the class pitched their ideas to investors. Many of the alumni of the last class are continuing to build their startups and will be mentoring teams this time.
By the conclusion of the course, it is our hope that you understand how to:
1. Articulate a process for taking a technology idea and finding a high-potential commercial opportunity (high performing students will be able to discuss the pros and cons of alternative theoretical models).
2. Create and verify a plan for gathering resources such as talent and capital.
3. Create and verify a business model for how to sell and market an entrepreneurial idea.
4. Generalize this process to an entrepreneurial mindset of turning problems into opportunities that can be used in larger companies and other settings.
Technical Requirements: You need a computer that allows you to watch the video lectures, and the ability to upload your assignments which will be reports and PowerPoint/video presentations.
Offered by Berklee College of Music via Coursera
This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign.
Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry.
Offered by University of Pennsylvania via Coursera
Professors Jim Thompson and Ian “Mac” MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience and expertise teaching social entrepreneurship and advising entrepreneurs. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.
Offered by Taylor’s University, Open Learning and Pozible
Entrepreneurship is a way of thinking and a frame of mind that can be learnt and cultivated. It is not only about making money but more about making a difference and transforming the world.
Global Entrepreneurship is a collaborative course between Taylor’s University, Open Learning and Pozible. The course aims at unleashing the potential of everyone participating. Students will be working on real entrepreneurial projects, in teams of students from other parts of the world. Students will be using crowd funding techniques to realise projects that will have a global positive impact. Get ready to change the world!