In a digital-first economy, products and services succeed by transforming human behavior. This talk therefore goes into questions such as: How do we shift our thinking towards being a behaviorally-driven enterprise? What does behavior design mean in practice? What tools can help navigate this new world? The talk will include a discussion on a framework developed by the author – the Behavior Design Canvas.

The Speaker for this event is:

Ashwin Rajan has a background in design-driven innovation at Fjord (Accenture Interactive) & Deloitte. He is a founder of the behavioral consultancy Fabric, and author of the Behavior Design Canvas – which can be downloaded here: https://www.fabricbd.com/canvas

Twitter: @asystemone

LinkedIn: https://www.linkedin.com/in/ashwinrajan/

The workshop is held online, so you can join comfortably from your living room, kitchen or sauna..!? After registration, you will receive a link to the online event.