march, 2021

16mar4:00 pm7:00 pmLeadership Special Interest Group: Why We Need More Female LeadersLeadership Special Interest Group: Why We Need More Female Leaders4:00 pm - 7:00 pm

Event Details

The Leadership & Strategy Special Interest Group panel discussion


According to an article from Forbes published on Nov 14, 2019, the EU is still 61 years away from gender parity. Women represent only 15.4% of general managers, 30.4% of managers, and 36.3% of MEPs in the European Parliament.

The same article highlights that, by 2050, the EU could increase their per capita GDP by 6.1 to 9.6% should they choose to invest in gender equity. That’s between double to triple the size of Apple’s entire market capitalization. Gender equity in the workforce could help create 10.5 million jobs by 2050.

There are more and more voices calling for more women leaders. We cannot ignore them. The recent election of the US Vice-President, Kamala Harris, is a strong move pushing into that direction.

We thought that we’d add our contribution too.


  • Why do businesses need more female leaders?
  • What do women bring that make a difference in a work place?


2 of the questions that our guests speakers will answer during a special online panel discussion “Why We Need More Female Leaders”.


Join us online on 16 March and ask your most intriguing leadership questions straight from our panelists:

Anna Juusela, Founder & CEO We Encourage

Anna Juusela is an entrepreneur with 10+ years experience in the retail sector, a lecturer and a consultant in the field of trends, profitability and marketing.

Her ambition and interest in future trends and new technologies, as well as vision and determination to empower women and girls, led her to building an impact Startup, We Encourage. The We Encourage team develops an AI intervention, AINO, to provide support and guidance for victims of domestic violence, and with their CSR package We Encourage offers an easy and safe way for companies to make an impact by supporting causes for women empowerment.


More Panelists will be announced soon…


The event is hosted by Xes Helsinki’s Leadership & Strategy Special Interest Group. The Leadership & Strategy Special Interest Group focuses, as its name suggests, on Leadership and Strategy. We want to:

🌟Promote leadership done right, at a time of drastic changes in the business environment, putting the focus on people first.

🌟Encourage business leaders to elevate themselves, and think more strategically, instead of driving blindfolded.


About Xes Helsinki:

Founded in 2018, Xes is a community of entrepreneurially-minded people based in Helsinki, Finland. It serves as Haaga-Helia University of Applied Sciences’ entrepreneurship society.

Xes’s purpose is to inspire people about entrepreneurship, provide a platform for members to grow and increase their professional network. It currently nurtures 246 members.

Xes is part of the 3AMK Entrepreneurship Society Alliance together with Laurea Entrepreneurship Society and Metropolia Entrepreneurship Society.




(Tuesday) 4:00 pm - 7:00 pm


Virtually on Zoom


Xes Helsinki